Broken Bay Brewing

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Broken Bay Brewing

Broken Bay Brewing Illuminating Broken Bay Brewing's Brand Experience with Kings of Neon's Custom LED Sign

Broken Bay Brewing, a vibrant brewery with a unique brand vision, sought to create an immersive environment that would captivate visitors from the moment they entered. Aiming to blend pops of colour and light with lush greenery, they turned to Kings of Neon, the premier manufacturer of custom LED neon signs. With Kings of Neon's expertise in crafting high-quality, personalised signage, Broken Bay Brewing found the perfect solution to elevate their brand experience and create a memorable atmosphere for their patrons.

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Kings of Neon's expertise in crafting high-quality, personalised signage, Broken Bay Brewing found the perfect solution to elevate their brand experience and create a memorable atmosphere for their patrons

Challenges

Challenges

Broken Bay Brewing's primary goal was to establish a striking brand experience at their brewery's entrance, setting the tone for the entire venue. They needed a lighting solution that would illuminate the front entrance without resorting to harsh overhead lighting, while also complementing their green wall and neon-style mural. The brewery sought a local company that could deliver a high-quality product with responsive support throughout the process.

Solution

Solution

Kings of Neon's dedicated team worked closely with Broken Bay Brewing to understand their unique vision and requirements. Leveraging their expertise in creating custom LED neon signs, Kings of Neon designed a sign that perfectly aligned with the brewery's brand direction. The team provided detailed proofs of the design before production, ensuring Broken Bay Brewing's complete satisfaction. Kings of Neon's commitment to support, combined with their quick turnaround time, made them the ideal partner for this project.

Results

Results

The impact of the custom LED neon sign on Broken Bay Brewing's entrance was immediate and significant. The sign not only provided the desired lighting effect but also became a focal point for visitors, drawing attention to the green wall and creating a popular photo opportunity. The sign has significantly boosted the brewery's social media presence, with patrons frequently sharing photos of the eye-catching display. The seamless integration of the neon sign with the overall decor has successfully created the immersive brand experience Broken Bay Brewing envisioned.

F1 Boosted Local Economy

In 2023, the inaugural Formula 1 Las Vegas Grand Prix generated an estimated $1.2 billion in economic impact for the local economy. Considering the city's investment of approximately $150 million to host the event, this results in an impressive Return on Investment (ROI) of 800%.

Conclusion

By partnering with Kings of Neon, Broken Bay Brewing successfully transformed their brewery entrance into a captivating and memorable space that truly embodies their brand. The custom LED neon sign not only met but exceeded Broken Bay Brewing's expectations in terms of quality, design, and overall impact. Kings of Neon's commitment to exceptional customer service, combined with their ability to deliver high-quality, locally manufactured signage solutions, made them the ideal choice for Broken Bay Brewing's brand enhancement project. With plans to incorporate more neon elements as the venue develops, Broken Bay Brewing is set to continue creating an unforgettable experience for their patrons, powered by Kings of Neon's lighting.

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It fit with our brand direction, we wanted to create an environment that had pops of colour and light as well as plenty of greenery. The neon element really sets it off. In fact we also chose a neon style mural to tie in with the light itself.