1. BEVERAGES & ALCOHOL
  2. Good Drinks Australia

Good Drinks Australia Illuminating Success: Good Drinks Australia's Brand Expansion with Kings of Neon

Good Drinks Australia, one of the largest independent brewers in the country, sought to amplify their brand presence across venues carrying their products. Committed to shaping memorable experiences for consumers, they turned to Kings of Neon, the premier manufacturer of custom LED neon signs. With Kings of Neon's expertise in crafting high-quality, eye-catching signage, Good Drinks Australia found the perfect partner to create bold visual representations of their expanding brand portfolio in bars and pubs nationwide.

Illuminating Success: Good Drinks Australia's Brand Expansion with Kings of Neon

Challenges

Challenges

As Good Drinks Australia experienced rapid expansion, they faced the challenge of establishing a strong visual presence in newly acquired venues. Their goal was to create impactful brand activations that would resonate with trade partners and consumers alike. As they continued to grow and acquire new brands, they needed a flexible and reliable solution that could keep pace with their evolving portfolio, ensuring each brand under their umbrella received distinctive, eye-catching representation in bars serving their products.

Solution

Solution

Kings of Neon's dedicated team worked closely with Good Drinks Australia to understand their unique requirements and vision for brand activation. Leveraging their expertise in creating custom LED neon signs, Kings of Neon designed striking visual elements for each of Good Drinks Australia's brands. The team's commitment to quality and customization ensured that each sign perfectly captured the essence of the individual brands while maintaining a cohesive overall presence. To streamline the process for future orders, Kings of Neon set up a corporate account, demonstrating their dedication to long-term customer relationships.

Results

Results

The impact of the custom LED neon signs on Good Drinks Australia's brand visibility was immediate and significant. The bold, eye-catching displays in venues significantly enhanced their presence, supporting their rapid growth and expansion. Good Drinks Australia was particularly impressed with the phenomenal service provided by Kings of Neon, describing the process as "so easy." The success of the initial collaboration has led to a long-standing partnership, with Good Drinks Australia consistently returning to Kings of Neon for years to support their ongoing brand activations and expansions.

Product delivered in just 7 days from Design Approval

Conclusion

By partnering with Kings of Neon, Good Drinks Australia successfully elevated their brand presence across numerous venues, supporting their rapid growth and expansion in the competitive brewing industry. The custom LED neon signs not only met but exceeded their expectations in creating bold, memorable visual representations of their brands. Kings of Neon's commitment to exceptional customer service, combined with their ability to deliver high-quality, customised signage solutions at scale, made them the ideal long-term partner for Good Drinks Australia's evolving branding needs. With their venues now illuminated by stunning, brand-specific neon signs, Good Drinks Australia is well-positioned to continue shaping memorable experiences for consumers, one sip – and one sign – at a time.

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PROJECT GALLERY

As one of the largest independent brewers in Australia, we’re dedicated to providing quality options that resonate with our trade partners and consumers alike, shaping memorable experiences one sip at a time.

We were looking to do some brand activations in venues that had recently started holding our products. We wanted to have a bold visual presence of our brands.

What made you want a neon for your company?

We were expanding quickly and they wanted more visual presence in the bars serving their products to assist our growth. We then started buying other brands and expanding with LED’s for those as well. 

What problem were you trying to solve with your neon?

The service was phenomenal with Kings Of Neon. The process was so easy, the team looked after us and even set up a corporate account for us. We have continued to come back to Kings Of Neon for years now.

What was your experience like with Kings Of Neon?

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