1. RETAIL
  2. FAYT

FAYT Illuminating FAYT's Retail Debut: Kings of Neon Delivers Classy Brilliance

Kings of Neon's expertise in custom LED neon signage helped FAYT create a stunning visual identity for their retail debut, perfectly balancing brightness and sophistication.

Illuminating FAYT's Retail Debut: Kings of Neon Delivers Classy Brilliance

FAYT

When FAYT prepared to open their first shopping centre store, they sought a striking visual element to maximise their brand exposure. With a large exterior wall and front desk area to enhance, FAYT turned to Kings of Neon for a solution that would be both eye-catching and align with their classy branding.

Challenges

Challenges

FAYT faced specific design and installation challenges for their new store signage. They needed solutions for both the exterior wall and behind the front desk that would provide maximum brand visibility while maintaining a classy aesthetic. A key concern was the installation process, particularly for the exterior sign. FAYT wanted to ensure that no wiring would be visible, both for aesthetic reasons and to prevent potential damage from passersby. Achieving this level of clean installation while delivering impactful signage was crucial for FAYT's grand opening.

Solution

Solution

Kings of Neon leveraged their LUMINEX™ LED Neon technology and expert craftsmanship to meet FAYT's unique requirements. The team's innovative approach allowed for the cords to be placed on the back of the signs, addressing FAYT's installation concerns and ensuring a clean, professional look. Utilising advanced light channelling design and high-quality LED materials, Kings of Neon created signs that delivered the bright, eye-catching effect FAYT desired while maintaining the white, classy aesthetic that aligned with their brand identity. The company's commitment to customization and problem-solving ensured every detail was perfect.

Results

Results

The collaboration between Kings of Neon and FAYT yielded outstanding results. The custom LED neon signs provided the perfect blend of visibility and sophistication that FAYT envisioned for their store. The exterior sign maximised the large wall space, creating significant brand exposure, while the interior sign behind the front desk enhanced the overall store ambiance. FAYT was particularly impressed with the signs' classy appearance and how they perfectly aligned with their branding. Crucially, the signs were delivered and installed in time for FAYT's grand opening, contributing to a successful launch.

Increase in Brand Recognition with Illumination

Conclusion

FAYT's experience with Kings of Neon exemplifies the company's ability to deliver solutions that go beyond mere signage. By providing custom neon signs that addressed branding, aesthetics, and practical installation needs, Kings of Neon proved to be a valuable partner in bringing FAYT's retail vision to life. The success of this project highlights Kings of Neon's commitment to exceptional service, innovative problem-solving, and high-quality products that consistently exceed client expectations, even in complex retail environments.

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PROJECT GALLERY

It was great experience. The team was able to cater the signs to have the cords on the back of the sign, making our installation process so much easier. The result was fantastic and came out looking very classy, just how I had imagined. They aligned with our branding and came in time for our opening day.

Reviews

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