Tinted Love's primary goal was to ensure clients knew they were in the right place as soon as they reached the top of the stairs leading to the studio. The owner wanted a signage solution that was not only visually striking but also aligned perfectly with her brand's aesthetic. Additionally, she was concerned about the impersonal nature of online transactions and the potential for miscommunication when dealing with businesses solely through email.

Kings of Neon's dedicated team, led by Craig, addressed Tinted Love's concerns by offering personalised, human-to-human interaction. Through phone conversations, Craig was able to fully understand the owner's vision and requirements. This approach ensured clear communication and built trust, alleviating concerns about making a significant purchase without a real connection. Kings of Neon's commitment to personal service and quick turnaround times set them apart from competitors, providing a refreshing experience for the Tinted Love owner.

The impact of the custom LED neon sign on Tinted Love's studio entrance was immediate and significant. The large, pink neon sign perfectly captured the brand's essence, creating a warm and inviting "welcome home" feeling for clients. The owner was pleasantly surprised by the exceptionally quick delivery, which exceeded her expectations. The entire experience with Kings of Neon, from initial contact to installation, was described as the best business interaction she had experienced in a long time, especially compared to other vendors during her studio setup.